INITIATIVE
As a response to the striking rising mental health challenges in the country and across the world as of the traumatic events on October 7th, brandAviv has taken the initiative to design a clothing brand with a mission to promote mental health awareness. As mental health challenges doesn't have a colour, religion or nationality this project is meant to go beyond borders.
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The initiative goes by the name REZIREF and is a mirror of the artwork, design of the collection and the mission itself. ​
BRAND & ARTWORK
NAME - REZIREF / RZR.
The name originates from the words resilience and reflection, as a direct mirror of the artwork that was created to represent a collective feeling of the current situation and how it effects our mental wellbeing.
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ARTWORK
The artwork is designed by Alexandra who is in charge of brandAviv. She has been advocating this topic since the last few years as she too has faced mental health challenges in the past.
PROJECT
​COLLABORATIONS
The project is based on a Co-branding concept in which we will collaborate with different organizations and companies that wants to sponsor our mission in favour of their employees. This concept involves customized solutions with endless of opportunities.
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COLLECTION
The collection contains T-shirts, and bags at this stage with a vision for more items.
The original collection will also be available for the general market at a later stage.
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DONATION
A large amount of the profits of this initiative will go to donation to selected organizations who are serving this topic.
